Augmented Reality (AR) is a technology that enhances the real-world environment with computer-generated perceptual information. It has rapidly gained popularity in the world of marketing as a tool to create unique and engaging campaigns. AR allows marketers to create interactive experiences that can capture the attention of their audience, increase engagement, and ultimately drive sales. What is Augmented Reality? AR is a technology that overlays digital information onto the real world through a device’s camera. This information can be in the form of images, videos, or 3D models. The technology has been used in various industries, including gaming, education, and…
Author: Luisa
In recent years, blockchain technology has emerged as a major disruptor in the world of business innovation. Originally developed to serve as the backbone of the cryptocurrency industry, blockchain technology has since expanded its reach to a wide range of sectors and industries. Its ability to provide secure, transparent, and decentralized transactions has made it an attractive solution for businesses looking to improve their operations and offer new services. In this article, we will explore the impact of blockchain technology on business innovation and how it is changing the way companies operate. What is Blockchain Technology? Blockchain technology is a…